16 Affordable, Cruelty-Free Cosmetics Brands You Can Find at Target

I've spent many an hour standing in the makeup section of Target frantically Googling brands to see if they were cruelty-free. Well, no longer! Next time you go shopping for a smokey eyeshadow or that perfect red lipstick, keep this list handy and you'll be totally prepared.


With e.l.f, you can shop completely worry-free. Not only do they not test on animals, but none of their products contain animal derived ingredients. They've even gone so far as to replace beeswax with synthetic beeswax and lanolin (a wax secreted by the sebaceous glands of wool-bearing animals) with Bis-Diglyceryl Polyacyladinpale-2. They also currently support the HSUS.

Yes To

Yes To says they test on employees, friends, and family, but "never animals." Though most of their products are vegan-friendly, they do use beeswax and honey in some of their items. However, they're happy to send a complete list of vegan-friendly products if you ask! Just email them at [email protected].

Burt's Bees

Burt's Bees says they are "absolutely committed" to their "no animal testing policy." Many of their products are completely vegan, but make sure to check the ingredients for "milk, lanolin, honey, royal jelly, and carmine." If you are confused about a specific product, contact Burt's Bees and they'll be glad to help.

wet n wild

wet n wild says they never have tested on animals, they never will test on animals, and that they're very proud of that fact! The majority of their items are vegan, and you can check out their complete vegan products list here.

Pacifica Beauty

When you go to Pacifica's website, the first thing you see is "100% vegan" and "cruelty-free" right below the logo. The brand has been vegan and cruelty-free for over twenty years and they are (understandably!) proud of it. As an added bonus for those worried about gluten, all of the products are gluten-free as well!

BH Cosmetics

Not only is BH Cosmetics completely cruelty-free, but they require their manufacturers to sign a legally binding document stating that they do not test their products on animals as well! Though not all of their products are vegan (make sure to check the ingredients!), they have a whole section dedicated to vegan brushes.

C'est Moi

A brand for teens and tweens, C'est Moi's products are mostly vegan, save a few that contain carmine and beeswax. As always, check those ingredients!

Black Radiance

Black Radiance states that they "DO NOT TEST ON ANIMALS" in all caps, so it's safe to say they mean it. The only non-vegan ingredient in their products is lanolin, so keep an eye out. Other than that, go nuts!

Honest Beauty

Honest Beauty was started by Jessica Alba to create eco-friendly baby products, but is now also a cosmetics company for adults. When I reached out, they responded right away letting me know some of their products contain beeswax, lactoperoxidase (an enzyme derived from milk), and carmine, but that all ingredients were plainly listed on their packaging and website.


On top of being cruelty-free, IMAN promises its product ingredients are directly listed on its packaging, as well as online. You can also email them at [email protected] for more information.

Milani Cosmetics

Milani displays PETA's cruelty-free bunny logo loud and proud at the bottom of their website, and offer many vegan options.

NYX Cosmetics

Though NYX Cosmetics was acquired by the very non-animal-friendly giant L'Oreal in 2014, it thankfully kept its policy on animal testing. Just recently, NYX has even started labeling some of its products as vegan, which means you can skip scanning the ingredients list.

Pixi Beauty

Pixi Beauty does not test on animals and claims to use the highest quality ingredients. Many of their products are vegan, including their famed Glow Tonic.

Profusion Cosmetics

Profusion Cosmetics is an internationally renowned brand boasting distribution channels around the world. Though cruelty-free, make sure to check the ingredients in their products to make sure that they're vegan.

Sleek MakeUP

Neither Sleek MakeUp or its parent company, Walgreens Boots Alliance, test on animals. Though they say they "cannot officially state" that their "products are suitable for vegans," many of their items do not contain any animal ingredients.

Zuzu Luxe

Let's end on a high note: Zuzu Luxe says that they are always "natural, gluten-free, vegan, and cruelty-free." Zuzu Luxe and Clean Kids Naturally are both part of the brand Gabriel Cosmetics, a company founded in 1992 and dedicated to sustainability and healthy living.

If you're looking for more fantastic vegan-friendly products, make sure to check out our Four Quick Tips for Vegan Shoe Shopping!

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  • West Hollywood, California